International Enrollment Management


WS41 - Managing Student Recruitment Agents

Tuesday, May 31
8:00 AM - 12:00 PM
Room: CCC, 403

Member Fee: $300.00 | Non-member Fee: $429.00

With recent developments, there is an increasing use of student recruitment agents in international enrollment. Selection, management, and motivation are critical factors that this workshop covers using examples of best practices from industry experts and the latest research. Intended for those considering using or recently partnered with agents.

Learning Objectives:

Michael Henniger

Vice President Marketing and Sales
Vancouver, BC, Canada

Mike Henniger is the VP Marketing and Sales for ICEF and has previously held senior positions in the language, vocational and post secondary sectors. Mike has been actively involved in the marketing and recruitment sphere in international education for more than 15 years and is a regular presenter and panelist at international education conferences. Mike specializes in cross media marketing, brand advocacy, social media strategies and effectively using agents to maximize international student recruitment.


Christopher Price

Adventus Education/Digital Student Recruitment
Maidenhead, United Kingdom

Chris Price a Director and CEO/Principal Advisor at Adventus Education. He is an award winning, highly experienced international education professional with 20 years experience of internationalization, teaching, marketing and recruitment in Higher and Further Education. Educated in both the UK (Salford University, University of Westminster, Chartered Institute of Marketing) and USA (Wayne State University- Detroit, University of Michigan), he has a Bachelor’s degree in International Politics and History, a Postgraduate Diploma in Marketing and is a Fellow of the Chartered Institute of Marketing (FCIM) and a member of the Academy of Marketing.


Lucas Maikapar

Associate Director, International Marketing
Thompson Rivers University - Kamloops
Kamloops, British Columbia, Canada

Lucas Maikapar is the Associate Director of International Marketing at Thompson Rivers University, and currently oversees International Admissions. Lucas has been involved in international education for more than thirteen years and has been actively involved in the marketing, recruitment and admissions sphere for the past five years. Lucas taught ESL for several years in Kaohsiung, Taiwan and Vancouver, Canada, then director of three English Language Colleges in Vancouver, before coming to TRU in his current capacity. Lucas has travelled to over twenty countries for marketing, recruitment and training, and has presented at BCCIE and NAFSA. He is currently completing his MSc in Marketing from Heriot-Watt University.



WS41 - Managing Student Recruitment Agents

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