International Enrollment Management

Workshops

WS38 - China, India, and Vietnam: Comparing Opportunities for Undergraduate Student Recruitment

Tuesday, May 31
8:00 AM - 12:00 PM
Room: CCC, 401

Member Fee: $300.00 | Non-member Fee: $429.00

Universities in the United States are continuously looking to diversify their international enrollments in preparation for a plateauing, or even potentially decreasing, rate of Chinese student mobility. This workshop compares and contrasts recruitment opportunities in China, India, and Vietnam through data analysis and intelligence from the field.

Learning Objectives:

Clay TURNER. Hensley

Senior Director, International Strategy & Outreach
College Board
New York, New York

In his role as the College Board's senior director of international strategy & outreach, CLAY HENSLEY supports the aspirations and goals of educators internationally, especially within the NAFSA community. Clay presents frequently on issues impacting international education, including international student mobility trends. Clay was awarded the annual Distinguished Service Award by the Overseas Association for College Admissions Counseling (OACAC) in 2013. Hensley is a key member of the College Board’s International team, which is responsible for managing the effective administration and use of College Board programs, including the SAT and the Advanced Placement Program (AP), in more than 180 countries around the globe. He also helps to advance the efforts of the College Board’s higher education membership to recruit prospective undergraduate students internationally. Prior to joining the College Board, he taught English literature and studio art at Serramonte del Rey High School in Daly City, California. He also taught at the university level. He holds a BA in English literature from Vanderbilt University in Nashville, Tennessee and an MFA in painting from the University of Tennessee, Knoxville. Clay is an active painter who continues to frequent his artist's studio in Brooklyn, NY, in his spare time.

Ross Jennings

Vice President
Green River College
Auburn, Washington

Ross Jennings is the Vice President of international Programs and Extended Learning at Green River College in Auburn, Washington. The college presently hosts over 1,700 international students from more than 60 countries, the top two being China and Vietnam. The 2015 Open Doors report lists Green River in the top 10 among two-year institutions in international student enrollment. Jennings has presented and consulted on international student recruitment and program development for community colleges on numerous occasions. He is the past president of the American International Recruitment Council.

Karin Fischer

Senior Writer
The Chronicle of Higher Education
Washington, District of Columbia

A senior reporter at The Chronicle of Higher Education, Karin Fischer covers the business of international education and the globalization of higher education, including competition for foreign students, activities by American colleges overseas, policies and programs that affect international activities of American colleges, and the internationalization of the college experience. A recipient of East-West Center’s Jefferson Fellowship for study and reporting in Asia, Fischer's work has apppeared in the New York Times and Washington Monthly.

Patricia W. Croom

Associate Director for International Admissions
Michigan State University Admissions
East Lansing, MI

Patricia Croom, PhD, serves as Associate Director for International Admissions in the Office of Admissions at Michigan State University (MSU). Her experience in higher education administration spans 30 years, and she currently oversees the recruitment and application processing of MSU’s international students. Her research examines issues of transnational education, global student flows, and international branch campuses. Patricia holds a PhD in higher, adult, and lifelong education and an MBA from MSU. She received her BA from Kalamazoo College.

Jonathan Burdick

Dean of Admissions & Financial Aid; Vice Provost for Enrollment Initiatives
University of Rochester
Rochester, NY

Mr. Burdick (Jon) oversees all administrative, programmatic and personnel operations related to undergraduate admissions in the College and university-wide financial aid. He leads in University-wide enrollment strategic planning overall, and serves as the primary enrollment adviser to the University of Rochester’s President, Board, Provost and Deans on matters related to campus internationalization as well as issues of inclusion, diversity and equity. He has since 2003 directed a staff of 75 full time and more than 200 part-time employees in the full scope of Rochester’s enrollment operations.

Jon has amassed almost 30 years of experience in higher education administration, maybe or maybe not starting at age 9. He is an essential leader in numerous campus initiatives beyond admissions, enrollment, and financial aid, including academic and strategic planning, student affairs, and campus-wide international initiatives. His record of extensive and outspoken leadership in national and international organizations includes the International Baccalaureate Americas College and University Recruitment Committee, the College Board Middle States Regional Council and College Scholarship Service Council, the Consortium on Financing Higher Education (COFHE), the National Association for College Admission Counseling (NACAC), NAFSA, and the Association of American Universities.

He has been a frequent correspondent in national news media, and has presented as a speaker or panelist at more than 150 sessions and workshops related to college guidance and selection, higher education marketing, enrollment management, student diversity and inclusion, college financing, and international education opportunities.

Mr. Burdick holds a Bachelor's degree in Economics and a Master’s in Liberal Arts from the University of Southern California (USC).

Jon is from San Diego, California, and spent 18 years working at USC, last serving as Associate Dean in the College of Letters, Arts and Sciences. When (still) questioned about the move to Rochester in 2003, he reports that he was happy to give up traffic for snow. He spends many weeks each year abroad, and has visited more than 50 countries, with a nation-leading focus on creating opportunities for undergraduate students coming to North America from Africa. When he’s not working, he’s pursuing adventures, enjoying family and dogs, and weightlifting.


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WS38 - China, India, and Vietnam: Comparing Opportunities for Undergraduate Student Recruitment

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