Private Practice Connect

PP06 - How to Find More of the Right Kind of Clients: Effective Marketing Strategies for Busy Private Practitioners

Friday, July 7
2:00 p.m. - 3:30 p.m.   CE: 1.5 hours
Location: Strand 13A/13B

Many private practitioners struggle to get an ideal client base for their private practice – both the perfect number and the types of clients who are the right fit for their expertise. Yet the time and money involved in marketing can be overwhelming, and SLPs may worry about whether their efforts are working. This session will explain a three-pronged approach to developing a marketing plan for your practice to grow your client base, focusing on increasing “findability,” awareness, and relationships with potential referral sources.

Learning Objectives:

Jena H. Castro-Casbon

Owner
The Independent Clinician

Jena H. Castro-Casbon, MS, CCC-SLP, is a speech-language pathologist in Boston, MA. For 10 years, she has owned and operated her own private practice, specializing in working with adult survivors of stroke and traumatic brain injury with cognitive and language deficits. As a private practice consultant, Castro-Casbon provides education and guidance to beginning and established private practitioners in starting and growing their businesses through her company, The Independent Clinician. She has authored several books on private practice growth and marketing: The Guide to Private Patients, The Guide to Creating a Web Presence for Your Private Practice, and Grow Your Private Practice. Additionally, Castro-Casbon serves as a clinical instructor/professor at Emerson College and has acted as a consultant for several television projects, including MTV’s True Life: I Have a Traumatic Brain Injury and ESPN’s e:60, as well as author Lisa Genova’s second novel, Left Neglected.

Financial Disclosures:

  • Owner of The Independent Clinician, which sells materials for private practitioners
  • Financial compensation from ASHA for this presentation
Nonfinancial Disclosures:
  • No nonfinancial relationships to the content of this presentation

Presentation(s):

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PP06 - How to Find More of the Right Kind of Clients: Effective Marketing Strategies for Busy Private Practitioners

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