International Enrollment Management (IEM)

Sessions

How to Select a Client Relationship Management (CRM) System That Works

A client relationship management (CRM) system is needed to capture, track, and nurture leads. Where should you start? Learn the pros and cons of various options so that you can be one step closer to selecting and implementing a CRM that works for you. Session participants receive a matrix comparing CRM options.

Learning Objectives:

• Review the benefits of a CRM and the packages available.
• Explore the internal implementation challenges often faced by institutions.
• Understand how marketing automation and effective CRM life-cycles help you nurture the leads collected in your CRM.

Chair(s)

• 

  Megan Prettyman

  Director of International Admissions & Immigration Services
  University of Findlay

Presenter(s)

• 

  Kellie Faulkner

  Director of Marketing Strategy
  INTEAD