Oncology

5th Annual Gulf-Atlantic Veterinary Conference

Great Client Communication when Breaking Bad Cancer News

Saturday, December 2
1:10 PM - 2:00 PM
Location: Grand Ballroom Salon D

Veterinarian

When we tell a client their pet has cancer, it is like dropping a bomb. No one likes to break bad news, but it is a complex communication skill that you will have to do thousands of times. In this talk, we will discuss cancer communication challenges for you and the client, and practical strategies that you can use in your practice the next time you have to break bad news.

Sue Ettinger

Staff Oncologist
Veterinary Cancer Center and Dr Sue Cancer Vet PLLC

Dr. Sue Ettinger is a practicing veterinary cancer specialist, international speaker, book author and vlogger (video blogger). She is one of approximately 400 board-certified specialists in medical oncology in North America, and is currently at the Veterinary Referral and Emergency Center in Norwalk, Connecticut. She received her veterinary training at Cornell University College of Veterinary Medicine. She completed her residency in medical oncology at the Animal Medical Center in New York City in 2003. She has recently receivedthe VCA Woof Pack Award for Exceptional Doctor Performance and the Public Relations Achievement Award. Also known as Dr Sue Cancer Vet®, Dr. Sue is the co-author of the Second Edition of The Dog Cancer Survival Guide, which is a best-selling book in small animal health for the last several years. She is a frequent contributor to Today’s Veterinary Practice, Today’s Veterinary Business, Clinician’s Brief, Veterinary Team Brief and DVM360. She has also cohosted the podcast "The Pet Cancer Vet." Dr. Sue is most passionate about raising cancer awareness, and she has developed “See Something, Do Something, Why Wait? Aspirate.®” to promote early cancer detection and diagnosis. Dr Sue’s popular Facebook page has more than 35,000 fans. She can also be found on Instagram, Twitter and YouTube, helping clients and veterinary professionals deal with cancer in pets.

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