ALA Unit/Subunit: AASL
Meeting Type: Program
Cost: Included with full conference registration.
The books are ready, the databases, the crafty and tech materials, but where are the people??? If you are looking for ways to increase patron participation and put your library in the spotlight, then this is the session for you. We will share our experiences in reinventing and branding our libraries and leave participants with an outline and practice within the session, so they can brand their library too. It’s all about perception. How do people view your library? Is it time to reinvent and rethink your library’s image? In this session an elementary and a secondary librarian will share their adventures in re-imaging their libraries to increase patron participation and support. It began by changing our professional image from teacher-librarian to librarian campus leader. The leadership skills set we developed encouraged us to take the lead in funding innovative library programs such as makerspaces, take-home makerspaces, mobile makerspaces, and family makerspace nights by writing grants. The grants we received put our libraries in the spotlight which increased patron participation. While in this spotlight, we were able to network and strengthen our social media presence, which increased our community presence. Putting our libraries in the spotlight increased our patron support. Our patrons became our biggest word of mouth advocates and advertisers. We empowered our patrons voice by letting them competitively create our logos and slogans for our libraries. Reinventing our library’s image has led to presenting at conferences such as TLA, TCEA, and What’s Trending: Librarians as Leaders, district wide recognition, and national recognition with the School Library Journal’s School Librarian of the Year Award. We want to share how you too can reinvent and brand your library.