ALA Unit/Subunit: UNITED
Meeting Type: Program
Cost: Included with full conference registration.
"Let's launch a campaign!" is a common refrain in the world of nonprofits. Too often, however, organizations launch major fundraising initiatives without doing the homework needed to insure success.This session will start with the basics of fundraising vernacular -- what is planned giving, legacy giving and an endowment and how are they different? -- by taking the 30,000 foot view of fundraising. Michael will cover the fundamentals of fundraising and provide a step-by-step guide to planning a successful fundraising initiative or campaign. Specifically, it will provide any library organization – small or large, with or without staff – with a clear, concise way to gauge campaign preparedness, set organizational priorities, and monitor progress toward goals. Successful campaigns begin with successful planning.
Michael Stevenson is a Managing Principal and co-founder of the Bannack Group. He has over 20 years of experience in building and leading high-performing teams in both the private and nonprofit sectors. Stevenson is a visionary leader, experienced nonprofit executive, and proven strategist who specializes in organizational strategy, business analytics, performance management systems, and nonprofit campaigns. Stevenson is a former President and CEO of the Montana State University Foundation, Inc. He led the organization during a period of unprecedented growth and historical transformation. Defying the challenges of two economic downturns, his team grew from 20 to 90 employees, net assets increased 64%, income increased by 229%, contributions increase by 304%, and most importantly, distributions to campus increase by 205%. In 2011 and 2014, respectively, the foundation team secured two historic gifts of $25 million and $50 million. Other notable successes during his tenure include the merger of the university's alumni association and the foundation, as well as the launch of a private innovation campus.
Today, Stevenson lives in Baton Rouge, Louisiana and services as a Managing Principal with the Bannack Group. Bannack is a national based firm headquartered in Bozeman, Montana. The firm provides a comprehensive slate of services to 501(c)(3) charitable organizations, private foundations, churches and religious organizations, and other non-profit organizations. He was elected to the Board of Directors of the Montana 4‐H Foundation in July 2014. In 2016, Stevenson became the chapter adviser for the Alpha Gamma Rho Fraternity at Louisiana State University.