ALA Unit/Subunit: LITA
Meeting Type: Program
Cost: Included with full conference registration.
Use the power of social media to make your online presence a community gathering place. Every community offers a wealth of events, organizations, locations, and people that have stories to tell. Let your library tell those stories online and enhance your role as a community leader. You don’t need a ton of expensive equipment to create an effective and engaging video. The award winning media creation staff from Baltimore County Public Library will show how to create online media that makes your community the star. Use their successes to promote library services and increase your online viewership. Their “Made in Baltimore County” podcast that highlighted local entrepreneurs garnered thousands of views, two national awards, and re-posting from other county agencies. The production staff behind that and numerous other media productions will share their strategies for partnering with subjects and creating entertaining and informative podcasts. Learn how Baltimore County Public Library uses this technique to highlight its services to new and diverse audiences. The offerings in this session don’t require a lot of expensive equipment – just a lot of creativity.