ALA Unit/Subunit: ALA
Meeting Type: Program
Cost: Included with full conference registration.
Public libraries are faced with unique challenges in a 24-hour news cycle world. While the corporate sector has extensive business continuity plans in place, far fewer libraries have up-to-date crisis communication strategies and plans developed to protect their brand in a sudden emergency. Libraries must be ready to communicate quickly about any crisis that may impact their reputation. Effective crisis management in the new media era is defined not only by the message, but by the speed with which it is delivered; a single misstep in the moments following a crisis can prove detrimental to a library’s brand. It is essential that communications are handled effectively during and in the aftermath of a crisis.
Communications and marketing directors who have dealt with major and emerging crises in public libraries, including a shooting and rioting, will provide real-life examples, tips and advice to library leaders to help prepare for and prevent unexpected situations. Panelists will discuss practical strategies that will help to identify and implement crisis communications plans, the most important communication channels and when to use them.
• Gregg Dodd, director of marketing, Columbus Metropolitan Library;
• Kimberly Crowder, director of communications, The Indianapolis Public Library;
• Paul Guequierre, director of communications, Urban Libraries Council, moderator