ALA Unit/Subunit: ALA
Meeting Type: Program
Cost: Included with full conference registration.
Conquering the Digital World
In today’s world it’s not a matter of whether or not you engage in social media and digital marketing but how well you do it. Figuring out where you belong in the digital space doesn’t always require an outside agency, but it does require organization, time and strategic direction. For your library to become an active voice in your community you must understand who you’re talking to, who is listening and what they want to hear. In this session, New Orleans' own Deveney PR expert Olivia Parker will help you determine which social platform is best for your library, how to develop compelling content and how to discover conversations you can become a part.
Discover how your library can leverage digital marketing to engage, activate and galvanize your local community (as well as your digital community)
Learn how to analyze and optimize your presence on social media networks
Discover how to establish your voice and persona, learning from relevant case studies from the pros like Merriam-Webster
Review best practices for content creation and community management
The annual PR Forum is coordinated by the ALA Public Awareness Committee and is part of the new PR Sunday Spotlight, which showcases innovative library public relations programming and events at the ALA Annual Conference & Exhibition. The PR Sunday Spotlight offers library staff communicators and marketers the opportunity to attend a series of public relations-focused sessions all on the same day.