ALA Unit/Subunit: UNITED
Meeting Type: Program
Cost: Included with full conference registration.
Building strong partnerships and effective collaboration with the business and political leaders in your community is a critical element in advocating for your library. Support from these leaders adds to your credibility, authority, and leadership and amplifies your voice.
We know our library's impact, how many people we serve, how popular our programs are, and how well-received our collections are, so to us supporting the library should be a no-brainer. But these standard library measurement statistics are not as meaningful to those outside the library.
To ensure support from leaders and influencers who are outside a library’s inner circle we need to speak differently. We need to articulate our impact in terms these other audiences understand and connect our impact to issues or topics they care about most. For a local business leader, it might be the chance to extend the reach of their brand or to deepen their available talent pool; for a local politician, their hot-button issues may be support for job seekers and the small businesses in their community or extended support for local school children. Whatever the focus is for your potential partner or supporter, your success depends on your ability to align your library's story to their point of view.
This session will help attendees to develop fluency and comfort in using the language of ALA's E’s for libraries in their community and political interaction and sharing that message in everyday conversations with people outside the library profession.