Author, editor, library marketing maven
Libraries Are Essential marketing consultancy
Kathy Dempsey wrote the popular how-to tome The Accidental Library Marketer and founded her own marketing consultancy, Libraries Are Essential. Her work is dedicated to helping librarians and information professionals promote their value and expertise in order to gain respect and funding. Kathy has been the Editor of Marketing Library Services newsletter for 24 years. She helped to found the Library Marketing and Communications Conference in 2015, and was Chair during its first 3 years.
This marketing maven has been giving presentations for 20+ years, sprinkling them with humor to make marketing concepts more interesting and accessible. She continues to fight the stereotypes that librarians are boring and that "marketing" is a dirty word.
Sunday, June 24
9:00 AM – 10:00 AM