Practice Management (Contracts / Insurance / Finance / Personnel)

Education Session - Panel Format

FRI-D06 - Protecting the Public: Licensure Is at Risk and How to Respond

Friday, October 19
3:30 PM - 5:00 PM
Location: 117


Unprecedented threats to occupational licensure laws around the country require a coordinated advocacy response. This session explores the current policy and political environments driving licensure reform. ASLA, CLARB, and practitioners present contemporary strategies and resources for making a compelling case for protecting the public and retaining licensure for landscape architects.

Learning Objectives:

Jonathon S. Geels, ASLA

Landscape Architect
Troyer Group

Jonathon Geels’ experience encompasses design, strategic planning, innovation planning and development, as well as efficiency analysis and cost reduction. He is passionate about urban sociology applications in landscape design and sees it as integral to environmental and infrastructure management as well as economic development. As his work continues to span sectors, he seeks to solve problems by connecting people to new ideas through design, innovation, and advocacy. Additionally, he is the Immediate President of the Indiana Chapter of ASLA, a recipient of the ASLA Rising Star Advocacy Award, and he is a member of several community advocacy and academic committees.


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Elizabeth Hebron

Director, State Government Affairs
American Society of Landscape Architects

Elizabeth Hebron has been with ASLA National for over two years. As Director of State Government Affairs, she works with ASLA Chapters to promote and defend landscape architecture licensure and to advance other key issues impacting the profession. In 2017 she received the Council of Landscape Architectural Registration Board’s Presidential Recognition Award for her collaborative efforts in advocacy. Prior to coming to ASLA, she worked four years on Capitol Hill and spent 10 years lobbying on federal legislative issues involving historic preservation, tax, appropriations, and affordable housing. She has BS and MS in Agricultural Economics from The Ohio State University.


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Eugenia Martin, FASLA

Principal | CYP Studios, Vice President Government Affairs American Society of Landscape Architects
CYP Studios

Eugenia M. Martin, FASLA is the Vice President of Government Affairs of ASLA and a founding Principal at CYP Studios. She has more than 20 years in the public and private sector, bringing a unique knowledge base of landscape architecture, land planning and urban design to her projects. Her passion for creating people-oriented spaces guides clients in the development and redevelopment of sites. Eugenia was one of the first recipients of the ASLA Outstanding Service Award, recognized for her active leadership roles in ASLA and dedication to the advancement of the profession at both the state and national levels.


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David W. Sprunt, Jr., ASLA

Senior Licensure Defense Consultant
The Council of Landscape Architectural Registration Boards (CLARB)

David Sprunt, ASLA, Senior Licensure Defense Consultant for CLARB, is dedicated to service to the profession. In 2017, as VP of Government Affairs and Advocacy for ASLA Colorado, he led the chapter’s relicensure efforts and received ASLA’s Advocacy Leadership Award. Earlier, he led a study to measure and communicate public welfare benefits of LA projects. David received MLA and MUD degrees at the University of Colorado, Denver in 2009. Before graduate school, he was a producer at AOL, and previously was an officer in the Coast Guard, serving as a rescue helicopter pilot, public affairs officer, and affirmative action officer.


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FRI-D06 - Protecting the Public: Licensure Is at Risk and How to Respond

Session Guide

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