2018 HPC National Conference Session
Creating an online presence and optimizing online visibility is vital for your local Home Performance or HVAC business to grow. This session will dive deep into integrated digital marketing campaigns for home performance business, discussing different marketing tactics used to reach new customers. To win online and increase a digital footprint, this integrated approach needs to include SEO, pay-per-click, social media marketing, content marketing, a user-friendly web design, and email marketing. This presentation will take attendees through the evolution of online marketing on a local level, from its progression toward mobile, AMP pages, apps, deep linking, and video marketing.
In this engaging presentation, HVAC and HP businesses will learn how to increase conversions and provide the best user experience for brand loyalty to reach more customers.
Founder & CEO
1SEO IT & Digital Marketing
Lance Bachmann is the CEO and President of 1SEO IT & Digital Marketing Agency a full-service global digital marketing firm based in the Philadelphia, PA area. Bachmann has an extensive resume when it comes to speaking experience, and has spoken at some of the best events in the digital marketing spheres, including Pubcon, the JD Power Automotive Marketing Roundtable, Affiliate Summit West, and Ungagged. Bachmann and his team of over 75 digital marketers provide end-to-end solutions for their clientele, which is comprised of hundreds of businesses in countless industries from the niche to the mainstream.
Tuesday, April 24
1:30 PM – 3:00 PM
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