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2018 HPC National Conference Session

Biggish Data 2018--8 Years of Data on How Homeowners Look at Home Performance

Thursday, April 26
8:30 AM - 10:00 AM
Location: 401 & 402 (4th Floor)
CEUs: BPI, InterNachi, NARI, ASHI

In HPC National tradition, Peter Troast, Energy Circle's founder and CEO, shares the deep dataset he and his team have developed from working across all 50 states with hundreds of contractors, tens of thousands of search queries, thousands of converted leads, and other empirical data regarding the home performance market. Think of this as “data not dogma” for the demand side of home performance. What can be gleaned from Google Adwords performance from hundreds of contractors looked at in aggregate? What do thousands of search queries related to home performance tell us? Google is a 24/7/365 focus group on the emerging concepts in our industry--Peter will dive into the insights that can be found in this treasure trove of data. New areas of focus for 2018 include even deeper insights from more than the $10 million spent in Adwords, emerging trends in healthy home, the role of solar, and more.

Learning Objectives:

Peter Troast

CEO
Energy Circle

Peter Troast, CEO & Founder of Energy Circle, is recognized as one of the country's foremost authorities on marketing for home performance, HVAC and other efficiency related contracting companies. He authors the widely-read Energy Circle blog and is a passionate advocate for the power of the whole house home performance business model. He and his team work with over 350 companies in 49 states grow their business through services like website design and development, search engine optimization, lead generation and strategic content production. He is a popular speaker about marketing for contractors at ACI, RESNET, ACCA, BPI and EGIA events.

Presentation(s):

Send Email for Peter Troast


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Biggish Data 2018--8 Years of Data on How Homeowners Look at Home Performance



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