Diversifying your Business & Expanding Opportunities
2018 HPC National Conference Session
The 2016 American Home Comfort Survey (AHCS) Report presents data from the 2013 and 2016 AHCS studies among nearly 5,000 residential HVAC system purchasers for replacement or add-on purposes. This session explores the demographic details of these purchasers and their perceptions and attitudes about elements of home performance, including energy efficiency and indoor air quality. Participants will gain a better understanding of the sources of information that residential consumers use to make their HVAC purchase decisions and how addressing their customers’ concerns about energy efficiency and indoor air quality can increase the contractor’s bottom line.
* this session is powered by Efficiency First
Market Intelligence Specialist
Decision Analyst, Inc.
S. Mark Teich joined Decision Analyst as a Research Analyst on the Client Service team in Jan 2014, where he oversees day-to-day operations of multiple studies. From project inception and design, data collection, and on through the reporting process, Mark provides keen insights into the market research process.
Prior to joining Decision Analyst in 2014, Mark spent over 20 years in various marketing research roles where he managed research projects in diverse industries, including healthcare, aircraft maintenance, financial systems, and community organizations.
Mark has managed research projects in multiple media channels, including phone rooms, Internet, bulk mail, and on-site interceptions.
Tuesday, April 24
1:30 PM – 3:00 PM
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