Diversifying your Business & Expanding Opportunities
2018 HPC National Conference Session
The 2016 American Home Comfort Survey (AHCS) Report presents data from the 2013 and 2016 AHCS studies among nearly 5,000 residential HVAC system purchasers for replacement or add-on purposes. This session explores the demographic details of these purchasers and their perceptions and attitudes about elements of home performance, including energy efficiency and indoor air quality. Participants will gain a better understanding of the sources of information that residential consumers use to make their HVAC purchase decisions and how addressing their customers’ concerns about energy efficiency and indoor air quality can increase the contractor’s bottom line.
* this session is powered by Efficiency First
Market Research Specialist
Mark joined Decision Analyst in January 2014. He oversees day-to-day operations of multiple studies. From project inception and design, to data collection, and on through the reporting process, Mark provides keen insights into the market research process for both qualitative and quantitative approaches.
While at Decision Analyst, Mark has focused on the HVAC industry through the management of the American Home Comfort Study (AHCS). The AHCS is a syndicated report that examines residential homeowners’ behaviors and attitudes toward their recent purchase of and HVAC system for their home. Mark has presented findings from the AHCS at various HVAC conferences, such as Comfortech and the National Home Performance Conference, outlining current findings concerning major trends in the HVAC industry.
Tuesday, April 24
1:30 PM – 3:00 PM
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