General Session & Welcome Remarks: What It Means to be a Leader

Tuesday, April 24
8:30 AM - 10:00 AM
Location: Grand Ballroom (5th Floor)

We hear and use the word 'leadership' every day. Lack of leadership is easy to point out, but what does real leadership look like? In his keynote address, Edward McFarlane will help you figure out how you can be a leader, so that your team knows how to be leaders, too. He’ll discuss who is really in charge of your business, what thoughts and actions are growing your success—or hindering it—and how you spend your time, so you can use it more wisely. If you are ready to truly lead your team, don't miss this keynote.

Edward McFarlane

Vice President of Learning & Development
Haller Enterprises

Like many in the mechanical industry, Edward McFarlane started as Service Technician in the field. He joined Haller Enterprises in 2006, with a focus on Residential Service and Replacement. Edward has served in a variety of positions in sales, management and marketing, and has enjoyed working with teams in commercial and residential, new construction, and service and replacement. Edward currently serves as Haller Enterprises' Vice President of Learning & Development. In addition, he is an entrepreneur and holds several other positions, including co-founding Schedule Engine. Edward is also a member of the National ACCA Board of Directors.

With a passion both for the industry and for seeing others fulfill their potential, Edward enjoys sharing best practices. He was born and raised in Scotland, in the historic Central region. He moved to the U.S. to marry his wife and now calls beautiful Lancaster County, Pennsylvania home. In his free time, Edward enjoys being an ambassador for the non-profit Horizon and spreading the word about the work they are doing with the world's orphaned children. Check out more about them at


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Steve Cowell


Steve Cowell founded Conservation Services Group (CSG) in 1984 and is the Executive Director of E4TheFuture. He is also a co-founder of Efficiency First and Energy Federation, Inc. and has served as president and/or director of industry groups, including the Northeast Energy Efficiency Council and the New England Clean Energy Council. Steve also founded and served as president of Affordable Comfort, Inc. and is a director of the Building Performance Institute.


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Nate Natale

Vice President of Education and Events
Home Performance Coalition

Nate Natale is the Vice President of Education and Events at HPC. In this role, he oversees all aspects of the coalition’s conference and education work- including site selection, program development, logistics, fundraising and communications. Nate also convenes, manages, and facilitates stakeholder groups and represents HPC through participation in a variety of external industry groups. He worked in education, both in the classroom and behind the scenes, for a number of years before transitioning to association management. Prior to joining HPC in 2010, Nate spent four years managing many aspects of the conference and continuing education programs of The Minerals, Metals and Materials Society. He earned a B.S. in Education from Indiana University of Pennsylvania and a Master of Professional Writing degree from Chatham University.


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Sabrina M. Brooks

Director of Marketing

Sabrina Brooks is the Director of Marketing for PECO. She provides leadership and direction in the development and implementation of marketing strategies for energy efficiency, demand response, and natural gas programs. She has been with PECO/Exelon for over 18 years, serving in various roles of increasing responsibilities including Accounting, Finance, and Operations. Prior to her current role, she has served as Chief of Staff for PECO’s Senior Vice President and COO providing governance and oversight.

In 2014, Sabrina was appointed to the Board of Directors of the African American Museum in Philadelphia and serves on the Executive Committee. In 2010, Brooks was appointed to the Board of Directors of Pathways PA and has served Chairperson of Board Development.

Sabrina is an active member in multiple professional organizations; most notable include the Association of Energy Services Professionals, American Association of Blacks in Energy, National Association of Black Accountants, National Black MBA Association, and Alpha Kappa Alpha Sorority, Inc. She is also a member of the Philadelphia Urban League Leadership Forum and has been featured in the Urban League of Philadelphia newsletter, “Where Are They Now?” She has also been recognized by City Councilwoman Blondell Reynolds-Brown as a Moxie Woman and The Philadelphia Tribune’s Women Achieving awards.

She earned both an undergraduate degree and MBA in Finance from Widener University and lives with her family live in Drexel Hill, PA.


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Andrew Fisk

Vice President - Mid-Atlantic

Andrew Fisk brings decades of experience and leadership in the energy efficiency industry and extensive knowledge of program design and implementation. His responsibilities include tracking and enhancing program performance, managing more than 150 regional staff; developing and maintaining relationships with client executives and industry stakeholders, and supervising managers and directors in offices throughout Pennsylvania (PECO), New York (National Grid, PSEGLI and NYSERDA), and New Jersey (NJ BPU).
Andrew has served on dozens of industry boards and committees across the country. He currently holds a Board of Directors position for the Building Performance Institute (BPI) and is a past Vice President of the Affordable Comfort, Inc. Board of Directors. He is also active with the Energy and Environmental Building Association, the Northeast Home Energy Rating System Alliance, BPI and the Residential Energy Services Network. Throughout his career, Andrew and his teams have won numerous awards from NYSERDA, the U.S. Environmental Protection Agency, and the U.S. Department of Energy and the Association of Energy Service Professionals, to name a few.


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General Session & Welcome Remarks: What It Means to be a Leader

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