Market Research Specialist
Mark joined Decision Analyst in January 2014. He oversees day-to-day operations of multiple studies. From project inception and design, to data collection, and on through the reporting process, Mark provides keen insights into the market research process for both qualitative and quantitative approaches.
While at Decision Analyst, Mark has focused on the HVAC industry through the management of the American Home Comfort Study (AHCS). The AHCS is a syndicated report that examines residential homeowners’ behaviors and attitudes toward their recent purchase of and HVAC system for their home. Mark has presented findings from the AHCS at various HVAC conferences, such as Comfortech and the National Home Performance Conference, outlining current findings concerning major trends in the HVAC industry.
Tuesday, April 24
1:30 PM – 3:00 PM