Concurrent Plenary Sessions
Companies often combine data from diverse sources to create databases that can be mined to create better predictions and to more precisely tailor content.
This is often considered quality improvement, as the goal is often to sell a product or improve the user experience. However,
due to the impact on consumer's lives, potential discriminatory practices, legal implications, and the threats to their privacy,
the field must question if industry-conducted big data studies should abide by the rules that guide human subjects research.
The currently unfolding Cambridge Analytica case calls sharp attention to industry responsibility, as it has revealed how these data are tailored and targeted.
The field is at a critical point where industry leaders and governmental officials are questioning the systemic risks of allowing companies to hold this much information.
This panel will discuss possible issues and remedies, with the goal of fostering a big data industry that respects users, is non-exploitative, and does no harm.