The Smart Home

2018 HPC National Conference Session

The Customer Perspective on Smart Home Technology: A Smart Way to Move the High Performance Homes Market Forward

Tuesday, April 24
1:30 PM - 3:00 PM
Location: Franklin 3 (4th Floor)
CEUs: BPI, InterNachi, NARI, ASHI

For years, Americans have stated that they care about energy efficiency and want greener homes, but the reality is they’ve done almost nothing about it. However, the Internet of Things and the growth of smart home technology may just be the bridge to drive people from interest to action when it comes to building higher performing homes. Discover the latest research around consumer interest in smart home technology and sustainability, including: the products purchased and how satisfied consumers are with them, what consumers have said their barriers are to buying as well as what we think the real barriers are to mass market adoption. Also, learn how to leverage this growing interest in smart home technology for your marketing purposes and to increase business.

Learning Objectives:

Suzanne Shelton

President & CEO
Shelton Group

Suzanne is the president and CEO of Shelton Group. Where Suzanne sees opportunity, you can bet results will follow. With nearly three decades of experience and vision in the advertising industry, Suzanne has led Shelton Group to become the nationally recognized, energy- and environment-focused marketing agency that it is today. As president and CEO, she directly manages our marketing efforts and works with our research team on our proprietary studies. Drawing on her extensive knowledge of the industry, Suzanne provides unparalleled strategic insights for agency clients from a bird’s eye view. Suzanne is a guest columnist in multiple publications and websites, such as GreenBiz.com, and she speaks at over 20 conferences a year, including Sustainable Brands, ACEEE, LOHAS and Green Build. She also regularly contributes to the Shelton Insights blog.

Presentation(s):

Send Email for Suzanne Shelton


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The Customer Perspective on Smart Home Technology: A Smart Way to Move the High Performance Homes Market Forward

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