SP-61 - PPRC Session: AAE Consumer Campaign: Making Endodontists Part of a Bigger Conversation

Accepted Speaker(s)

• TA

  Trina-Marie Adams
• 

  Kim Fitzsimmons, MBA

  Director, Marketing & Communications
  American Association of Endodontics

  Nothing to disclose
• 

  Mark Desrosiers, D.MD

  Clinical Assistant Professor
  Boston University Goldman School of Dental Medicine

  Nothing to disclose

Session Host(s)

• SK

  Steven Katz

AAE Consumer Campaign: Making Endodontists Part of a Bigger Conversation
If you care about more people knowing who endodontists are and more people deciding to save their natural teeth, this is a must-attend session. Tina-Marie Adams, APCO Worldwide; Kim FitzSimmons, AAE; and Dr. Mark Desrosiers, chair of the AAE’s Public and Professional Relations Committee, will talk about the national consumer campaign the AAE is embarking on and how you can be a part of the effort and ultimately benefit your own practice.

Learning Objectives:

• Gain a deeper understanding of the goals, strategies and creative behind AAE’s national consumer pilot campaign.
• Understand how inserting endodontists into broader discussions beyond the profession helps increase awareness.
• Learn how individual and group practitioners can apply content and approaches from the campaign to your practice to advance the profession and your business.