Community Engagement & Impact

Achieving Engagement with Diverse Audiences: A Tactical Guide

Permalink: https://www.eventscribe.com/2019/AAMers/fsPopup.asp?mode=presInfo&PresentationID=490031

The US population has been steadily diversifying, yet the average demographic of most arts audiences does not reflect our communities’ makeup. The long-term success of cultural organizations depends on audience diversification and engagement. In this session, examine case studies from two organizations that have launched successful engagement programs and diversified their audiences.

Learning Objectives:

• Utilize successful communication methods using messaging that resonates.
• Implement grass-roots engagement methods that actually work.
• Collect data that shows results and gauges efficacy.

Panelist(s)

• 

  Ceci Dadisman

  Digital Marketing Manager
  The FORM Group
• 

  Kristie Swink Benson

  Director of Communications
  High Museum of Art