Community Engagement & Impact

Crafting Connections: Case Studies of Mission-Aligned Adult Programming

Permalink: https://www.eventscribe.com/2019/AAMers/fsPopup.asp?mode=presInfo&PresentationID=490036

By now, most museums have learned the formula: to expand adult audiences, add alcohol. However, a carefully crafted mission is often obscured by craft cocktails. Museum professionals feel pressured to compromise on content, resulting in a program that lacks integrity. In this session, learn how three museums have gone beyond the booze to create 21+ programming that is truly mission-driven.

Learning Objectives:

• distinguish a 21+ program that strategically connects new audiences to a museum’s mission from a one-off program with an unsustainable audience.
• List five tactics for planning mission-driven adult programming.
• analyze their own programming to catalogue the elements that best support deep connections with their museum’s mission. They will understand how to carry these elements into their 21+ programming.

Moderator(s)

• 

  Jacqueline Stahlmann

  Manager, Public Programs
  Walker Art Center

Presenter(s)

• 

  Emma Bloom

  Public Programs Manager
  San Diego Natural History Museum
• 

  January Parkos Arnall

  Curator, Public Program
  Museum of Contemporary Art, Chicago
• 

  Beth Redmond-Jones

  Vice President of Engagement and Education
  San Diego Natural History Museum (The Nat)
• 

  Kyle Sater

  Manager of Program Development
  Adler Planetarium