Community Engagement & Impact
Is your museum struggling to entice and engage a millennial audience? Uncover why millennials choose to patronize certain museums, what events they like to attend, and how museums can engage this coveted generation long after the events have ended. This discussion will provide practical takeaways and examples of programs that have successfully attracted a millennial audience. Plus, learn about the four areas to focus on when marketing to millennials: affordability, uniqueness, relevance, and accessibility (AURA).