Management & Administration

Onetime Visitors to Lifelong Friends: The Benefits of Merging Visitor Services with Membership

Permalink: https://www.eventscribe.com/2019/AAMers/fsPopup.asp?mode=presInfo&PresentationID=490050

How can you turn a onetime visitor into a lifelong supporter? The Tampa Bay History Center might have an answer. Through this case study, learn how linking front-of-house operations with the membership department can grow your membership base and build long-term investment in your institution.

Learning Objectives:

• Convert one time visitors to life long friends and supporters.
• Activate passive learners, by sparking a personal connection to the institution.
• Facilitate long-term institutional growth by queuing the next generation of supporters.

Presenter(s)

• 

  Emanuel Leto

  Director of Marketing and Communications
  Tampa Bay History Center
• 

  Andrea Nalls

  Director of Guest Experience and Membership
  Tampa Bay History Center