Education & Interpretation

Impact of Awe on Memories of Art and Science Museums

Permalink: https://www.eventscribe.com/2019/AAMers/fsPopup.asp?mode=presInfo&PresentationID=490061

Museums evoke awe by placing people in a context that demonstrates the gravity of greatness and a feeling of incalculable vastness. Within the museum, visitors may be awed by being in the presence of artworks. Outside, a museum’s architecture can create feelings of awe, as can the anticipation or reflections of a museum visit. Learn about the psychological concept of awe and similar emotions, along with how they are used in museums. In particular, discover differences in how guests report awe when leaving a variety of art and science museums.

Learning Objectives:

• Participants will have a better understanding of the concept of awe and how it impacts memories from a museum visit.
• Learn about the relationship between awe and architecture.
• Participants will have access to an easy-to-use survey instrument they can use to measure aspects of awe with their guests.

Presenter(s)

• 

  Alice Anderson

  Manager of Audience Research and Impact
  Minneapolis Institute of Art
• 

  Jana Greenslit

  Evaluator
  Museum of Science and Industry
• 

  Aaron Price

  Director, Research and Evaluation
  Museum of Science & Industry, Chicago
• 

  Marley Steele-Inama

  Director of Audience Research and Evaluation
  Denver Zoo