Community Engagement & Impact

Small Museum Lab: Connecting with Your Visitors

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Understanding visitors—who they are, why they come, and how to welcome and serve them—is key to improving a museum’s connection to its community. Unfortunately, for many small museums, evaluating audiences and programs seems to be beyond their limited time, money, and manpower. This session will provide a fast-paced introduction to visitor services and evaluation so that small museums will have the tools to undertake these critical activities.

Learning Objectives:

• Understand your audience and what makes people visit your museum.
• Understand the importance of providing your visitors with the best possible experience.
• Learn why evaluation is a critical tool for improving your museum’s connection to the community.

Moderator(s)

• 

  Janice Klein

  Consultant
  EightSixSix Consulting

Presenter(s)

• 

  Jeannette Rooney

  Assistant Director, Local History Services
  Indiana Historical Society