Leadership

When the Other Shoe Drops: Essential Steps to Effective Crisis Communication

Permalink: https://www.eventscribe.com/2019/AAMers/fsPopup.asp?mode=presInfo&PresentationID=490076

The secret to crisis communication is front-loading effective planning and internal communication. This panel of seasoned museum and communications professionals will discuss effective strategies based on actual events. Gain clear, actionable guidelines for small and medium museums that have to maximize lean resources in times of instability.

Learning Objectives:

• Understand the basic strategies for effective crisis communication both internally and externally.
• Create a comprehensive strategy for planning crisis communication in three categories: act of person, management, and nature.
• Apply an effective and efficient communication plan in a time of crisis to get ahead of the story and direct the narrative.

Moderator(s)

• 

  Matthew McLendon

  J. Sanford Miller Family Director
  The Fralin Museum of Art at The University of Virginia

Panelist(s)

• 

  Saralyn Reece Hardy

  Marilyn Stokstad Director
  Spencer Museum of Art, The University of Kansas
• 

  Kristen Shepherd

  Executive Director
  Museum of Fine Arts, St. Petersburg, FL
• 

  Lynnette Werning

  Founder and President
  Blue Water Communications