Future of Museums

Pushing Interpretive Boundaries and Staying Relevant in a Crowded Market

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When cultural institutions have to fight short attention spans to stay relevant, why are so many stuck in a monotonous interpretive mold? This session uses Menokin, a historic house, as an example of a site pushing the definition of “museum.” Find out how Menokin used market and SWOT analysis to find its unique place in the crowded Virginia historic site market. Also learn how Menokin is using technology and daring interpretive philosophies to both save the crumbling historic treasure and connect visitors in ways that are creating buzz.

Learning Objectives:

• Create a market analysis to find the right place for your museum in a crowded nonprofit environment.
• Examine your museum’s strengths to determine its placement in the market and to find partners for growth.
• Challenge your institution to push boundaries on what is accepted in historic preservation and interpretation.

Presenter(s)

• 

  Samuel McKelvey

  Executive Director
  Menokin Foundation