Community Engagement & Impact

Brace for Impact! Ideas for Measuring Museum Value

Permalink: https://www.eventscribe.com/2019/AAMers/fsPopup.asp?mode=presInfo&PresentationID=490142

It has become increasingly important for informal-learning institutions to demonstrate the impact they have within their communities. In this session, representatives of three institutions will share what they and seven other museums in Utah have done to measure social impact in a statewide study. Learn about best practices for measuring social impact, artistic materials and processes, report ideas, and working with policymakers, funders, and other key stakeholders.

Learning Objectives:

• Participants will discuss ways to measure impact, including how measuring impact can lead to increased support from policymakers, grantors, donors, and other stakeholders.
• Develop tools to conduct your own impact studies.
• Participants will be able to explain how Thanksgiving Point, the Utah Division of Arts and Museums, and the Monte L. Bean Life Science Museum worked together to develop a statewide social impact study. The presenters will share practical ideas for applying visitor research and evaluation methods in various contexts.

Presenter(s)

• 

  Stephen Ashton

  Director of Audience Research and Evaluation
  Thanksgiving Point Institute
• 

  Emily Johnson

  Museum Services Specialist
  Utah Division of Arts and Museums
• 

  Katy Knight

  Education Administrator
  Bean Life Science Museum at Brigham Young University