Community Engagement & Impact

75 Ideas in 60 Minutes: Fresh Approaches to Audience Engagement

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Building upon popular sessions from the past four annual meetings, this year's session will provide new ways to cut through a cluttered marketplace to engage members, drive attendance, and enhance visitor experiences. With examples from both inside and outside the field, experts from AAM’s Public Relations and Marketing Network (PRAM) and the Visitors Experience Group (VEX) will offer a fast-paced review of some of today’s most interesting ideas for audience engagement.

Learning Objectives:

• Discover the latest ideas from public relations and marketing experts and visitor experience professionals on effective ways to create buzz, better serve visitors and drive attendance to your museum.
• Share audience engagement ideas with public relations and marketing experts, and get instant feedback from colleagues based all over the world.
• Meet and network with PRAM board members and Visitor Experience Group experts and other industry thought leaders.

Presenter(s)

• 

  Rebecca Gilliam

  Vice President - Visitor Experience
  Minnetrista

Moderator(s)

• TH

  Tim Hallman

  Director of Communications and Business Development
  Asian Art Museum

Presenter(s)

• 

  Nicole Krom

  President
  Visitor Experience Group
• PM

  Peggy Martin

  Head of Design and Editorial
  Minneapolis Institute of Art