Community Engagement & Impact

Making Antiquity Relevant to Modern Audiences

Permalink: https://www.eventscribe.com/2019/AAMers/fsPopup.asp?mode=presInfo&PresentationID=490182

Are you fascinated by the great ideas represented by your museum's permanent collection, special exhibitions, and public programs, but unsure how to make them resonate with target audiences? Attend this session and acquire tools to approach your marketing and communications planning with confidence. Using the University of Pennsylvania Museum of Archaeology and Anthropology's new Middle East Galleries as a case study, discover a methodical approach that will deliver relevant, resonant messages to potential visitors.

Learning Objectives:

• List the types of questions they need to ask of their peers and leadership--including senior management, curators, public programmers, education staff, and more--to obtain information that will enable them to create relevant, resonant, results-driving marketing and communications campaigns for potential visitors.
• Define options for acquiring the needed information in the most effective and efficient manner possible.
• Describe how they will translate the acquired information into the essential components of a strategic marketing and communications plan--objectives, target audiences, key insights, key messages, strategies, tactics, and results measurement.

Presenter(s)

• 

  Yael Eytan

  Director of Marketing and Communications
  Penn Museum (University of Pennsylvania Museum of Archaeology and Anthropology)