Management & Administration

Dancing Not Drowning: Putting Applied Data to Work for the Business of Museums

Permalink: https://www.eventscribe.com/2019/AAMers/fsPopup.asp?mode=presInfo&PresentationID=490215

This panel discussion will pair executive leaders from the Arizona Science Center, Art Institute of Chicago, Cleveland Museum of Art, and the American Alliance of Museums who have each successfully pioneered the use of applied data and analytics within their organizations. These individuals have used a range of different strategies to advance the use data in areas including: visitor engagement, attendance modeling, operational efficiency, resource allocation, and collection management to name few. Attendees will learn how they can adapt and use similar techniques and approaches in their own museum work.

Learning Objectives:

• Understand how existing data from their museum might be used to advance benefits of the business
• Be more aware of approaches that leading museums are using to collect and analyze data
• Understand how they might use data from existing systems to begin a process of applying methods of incremental improvement

Moderator(s)

• 

  Jane Alexander

  Chief Digital Information Officer
  Cleveland Museum of Art

Panelist(s)

• 

  Keith Laba

  Chief Information and Analytics Officer
  Arizona Science Center
• 

  Andrew Simnick

  Senior Vice President for Finance, Strategy, and Operations
  Art Institute of Chicago
• 

  Robert Stein

  Senior Vice President, Guest Experiences and Communications
  Shedd Aquarium