Community Engagement & Impact

Using Audience Research To Build Diverse Engagement

Permalink: https://www.eventscribe.com/2019/AAMers/fsPopup.asp?mode=presInfo&PresentationID=490233

This session will use case studies to offer practical, economical, and data-driven research techniques that organizations have employed to effectively engage diverse audiences. Panelists will provide an overview of why an audience engagement strategy with diversity and inclusion at its core is essential at the programmatic and organizational level, and how evaluation techniques can meaningfully support these efforts.

Learning Objectives:

• Hear about effective practices for engagement based on market research.
• Gain insight on what you should know when engaging a third party in audience research.
• Identify useful and/or economical tools and resources that can be used to engage diverse audiences.

Panelist(s)

• 

  Frederic Bertley

  President and Chief Executive Officer
  COSI
• 

  Cecilia Garibay

  Principal and Founder
  Garibay Group
• MM

  Magda Martinez

  Chief Operating Officer
  City of Philadelphia Mural Arts
• 

  Chris Taylor

  Executive Director
  Pilchuck Glass School