China and Inner Asia
Based on my ethnography of Chinese female e-commerce entrepreneurs in 2017, this paper discusses how the crowd start-up and public innovation reform have recently provided a space for the booming of online gendered and queered commerce since 2015. I first introduce Internet-based companies and organizations that facilitate the social networking of LGBT people in China, such as the queer apps BlueD, LesDo, and Rela. Then, I argue that this economic atmosphere has provided a platform for LGBT people to achieve their “Chinese Dream” by establishing private companies.
Lastly, I show the nuances between queer identities and the party-state’s ideal “China Dream,” whose discourse knits individual accomplishments with the authoritarian China as a rising global superpower. The limited, but vibrant, freedom in the cyber, economic sphere and the party-state’s confrontations combine to urge entrepreneurs to reach beyond a pink economy by adopting a post-identity queer strategy in framing their business.