The introduction of mass market virtual assistants (VA) to society has sparked a wave of “hey Siri, what is…?” around the globe. As the successful progression of artificial intelligence (AI) continues to rise, it is important for libraries to understand how this intersects with the profession. Rather than look at how this technology could power virtual reference, this study is concerned with the patron adaptation of AI to answer research questions that would have previously been asked of a librarian. The study evaluates three of the top mass market virtual assistants (Apple’s Siri, Amazon’s Alexa, and the Google Home) to determine whether or not they are capable of providing quality answers to meaningful reference questions. Sample questions were pulled from an academic library’s virtual reference archive and the professional communications of several liaison librarians. These questions were stripped of all identifying information before being tested against the VAs listed above. This poster presentation will focus on the preliminary results of this study and highlight the VA’s ability to successfully answer reference questions at the level and quality of a librarian. The results will show the detailed answers from devices in response to multiple questions across the subject areas of political science, psychology, business, history, general sciences, and geography. Attendees of this presentation will learn about the power of VA’s to provide answers to reference questions, they will consider the implications of patron adoption, and begin to discuss the role of libraries in the growing market for artificial intelligence.