Practice Management (Contracts / Insurance / Finance / Personnel)

60-Minute Education Session

SUN-A06 - Two-way Street: Building Value Through Long-Term Relationships

1.00 PDH, LA CES/non-HSW, AICP, FL

Lead Speaker(s)

• 

  Mark Hough, FASLA

  University Landscape Architect
  Duke University

Speaker(s)

• 

  Gary Hilderbrand, FASLA

  Principal
  Reed Hilderbrand
• 

  Eric Kramer, ASLA

  Principal
  Reed Hilderbrand

Maintaining long-term owner/designer relationships is good for both business and design. In candid conversation, panelists will dissect their successful 12-year relationship while sharing lessons learned and practical advice on marketing; client interface; working across time, project type, and scales; and efficiently and effectively managing staff from novice designer to principal.

Learning Objectives:

• Understand the value of establishing durable relationships and building trust between all levels of the client and design teams.
• Learn how to create an internal ecosystem for effective staffing and workflow.
• Recognize how to establish teams and communication structures that bridge various scales of planning and capital projects—often taking place simultaneously.
• Understand how to develop effective strategies for continuity that transcend specific personalities and relationships.