Marketing / Business Development

60-Minute Education Session

Emerging Professionals

SUN-B03 - Designing High-Performing (Digital) Landscapes: Social Media's Place in Landscape Architecture

1.00 PDH, LA CES/non-HSW, AICP, FL

Lead Speaker(s)

• 

  Catherine Saunders, Affil. ASLA

  Senior Associate | Public Relations & Digital Media
  TBG Partners

Speaker(s)

• ET

  Emma Tardella

  Marketing Manager
  NAK Design Strategies
• MA

  Matt Alcide, Affil. ASLA

  Managing Partner & Editor
  Land8: Landscape Architects Network

Social media, when used correctly, is an invaluable tool to landscape architects. One of our profession’s biggest problems is a lack of recognition by allied professionals and clients. Social media plays a critical role in how landscape architects control the profession’s narrative in an architecture-focused media landscape.

Learning Objectives:

• Discover how important a social media presence is, why it matters, and how it contributes overall to educating people about the profession.
• Explore the various social media platforms available for use and how to create a sound strategy.
• Understand available social media metrics, how and when to report, and how these insights prove a return on investment to leadership and board members.
• Learn tips for crowdsourcing content from employees across their firm so everyone feels represented and for increasing follower engagement.