Practice Management (Contracts / Insurance / Finance / Personnel)

90-Minute Education Session

FRI-A03 - The Business of Innovation: Three Case Studies in Unconventional Practice

1.50 PDH, LA CES/non-HSW, AIA/non-HSW, AICP, FL

Lead Speaker(s)

• 

  Nina Chase, ASLA

  Principal and Co-Founder
  Merritt Chase

Speaker(s)

• 

  Falon Mihalic, ASLA

  Principal
  Falon Land Studio llc
• 

  Sara Zewde, ASLA

  Founding Principal
  Studio Zewde

Innovation in contemporary landscape architecture requires not only creative design, but also creative business practices and nimble organizational structures. In this session, three small business owners share how they push ideas forward. Learn how they structure their work around innovation while running a profitable enterprise.

Learning Objectives:

• Explore emerging business models for small firm ownership and management. .
• Identify strategies for creating a business that prioritizes quality of life, inclusion, and innovation.
• Understand data about the growth of small firms nationwide. .
• Learn about precedent projects that exemplify small firm innovation.