Development Trends

60-Minute Education Session

Public Practitioners

SAT-B02 - Do You Speak Developer? Translating and Communicating the Value of Landscape Architecture

1.00 PDH, LA CES/HSW, AIA/non-HSW, AICP, FL, CMAA

Lead Speaker(s)

• 

  Connie Chung, AICP

  Principal
  HR&A Advisors, Inc.

Speaker(s)

• 

  Steven Spears, FASLA

  Principal
  GroundWork Development Company
• PP

  Patrick Phillips

  President
  Phillips Development Strategies

Landscape architects can serve as powerful partners in creating places that generate a high return on investment but often don’t know how to express the value of their work in language compelling to developers. Experts offer insights on how landscape architects can translate their work and reach their greatest potential.

Learning Objectives:

• Learn the language and terms commonly used by developers that relate to landscape architecture.
• Understand how to build a business case for the economic return on investment in your work.
• Identify key metrics relevant to developers who are interested in health/safety/welfare, environmental benefits, and social benefits.
• Learn about current trends in real estate development.