Practice Management (Contracts / Insurance / Finance / Personnel)

75-Minute Education Session

Emerging Professionals

SAT-C09 - Mission-Based Practice

1.25 PDH, LA CES/HSW, AICP, FL

Lead Speaker(s)

• 

  kevin conger, FASLA

  President/CEO
  CMG Landscape Architecture

Speaker(s)

• 

  Walter Hood, ASLA

  Creative Director
  Hood Design Studio
• 

  Kate Orff, ASLA

  Principal
  SCAPE Landscape Architecture DPC

Having a clear mission can focus the direction and decision making for your firm, increase the impact of your work, and attract employees and clients for the right reasons. Three diverse firms discuss the value of their mission to their practices.

Learning Objectives:

• Learn the value of creating a clear mission for your practice.
• Differentiate your practice from others through a compelling mission statement.
• Attract employees and clients to your firm by having a clear mission.
• Learn how to use your mission to direct your firm.