From Building Social Media Strategy to Creating Snackable Online Videos

Friday, April 12

8:50 AM - 9:40 AM

Location: Santa Rosa, Renaissance Palm Springs Hotel

CWEA: 1 Contact Hour

Practice Area: Communication & Outreach

Understanding how to use new media (social and online video) is critical to reaching your audience. We will cover how to effectively use social media which is becoming the go-to source of information for stakeholders and how to creatively and inexpensively use videos to push your messages out.

Learner Outcomes:

Develop a rough strategy for implementing a social media program.
Develop online videos using tools and tips covered in the presentation.
Conduct online outreach that is more engaging of the agency's stakeholders and provide new communication channels to reach them.

Level: Intermediate; working knowledge of subject matter / journeyman level staff

Primary Speaker(s)

Stephen Groner

President
SGA Marketing
Long Beach, CA

Track Facilitator(s)

Angela Lowrey

Public Information Manager
Delta Diablo
Antioch, CA