Building Bridges for Efficiency
Suzanne Shelton
President & CEO
Shelton Group
Knoxville, Tennessee
More than ever before, Americans want to be seen as eco-friendly—particularly as someone who buys eco-friendly products. This should be great news for home performance industry. Since 40% of us want to be seen as green, think of how we could use our homes' efficient features, as a giant green badge of honor.
But unfortunately, Americans don’t connect their homes and the environment. Only 6% understand that the energy we use in our homes is one of the top drivers of climate change.
It’s time for the home performance industry to make that connection. Help Americans see that their homes can either be part of the problem or solution, and that owning a inefficient home is a losing proposition. Of those who expect to buy a new home within two years, 81% say higher EE would cause them to choose one home over another with the same amenities. When you help them put the pieces together, you’ll sell more homes.
Suzanne Shelton, CEO of Shelton Group, will give you all the context behind this story, profiles of who you should target, the messages you should use and the marketing tactics that work.