Building Bridges for Efficiency

A New Blueprint for a Burgeoning Relationship: Energy Efficiency, Meet Real Estate

• 

  Pamela Brookstein

  Market Transformation Specialist
  Elevate Energy
  Chicago, Illinois
• 

  Julie Caracino

  Director of Research and Standards
  Home Performance Coalition
  Moon Township, Pennsylvania
• 

  Robin LeBaron

  Co-Founder, President & COO
  Pearl Certification

In 2013, Elevate Energy and the Home Performance Coalition published a first-of-its-kind blueprint on how to make energy efficiency visible during the real estate transaction process. “Unlocking the Value of an Energy Efficient Home: A Blueprint to Make Energy Efficiency Improvements Visible in the Real Estate Market” presented seven clear steps centered around the importance of including energy efficiency data in the real estate transaction. Countless energy efficiency advocates have since used the blueprint to guide engagement strategies and create change. In 2019, after six years of valuable lessons, Elevate Energy, Home Performance Coalition, and Pearl Home Certification will launch an updated blueprint with refined steps to make the value of energy efficiency upgrades visible in the real estate market.

Learning Objectives:

• Define strategies for communicating with the real estate community in the way that most resonates with their value proposition
• Describe the cross‐country conversations and progress around engaging the real estate community on energy efficiency and high performance homes
• Demonstrate why now is the time to help real estate agents and appraisers see how home performance can improve client satisfaction, referrals, and income