Creating Opportunities for your Business

Building Business Through Certification: How Contractors Are Leveraging Certifications to Sell Jobs & Strengthen Relationships

• 

  Amy Beley

  Vice President of Contractor Services
  Pearl Certification
• 

  Elena Chrimat

  Co-owner
  Ideal Energy LLC
  Phoenix, Arizona
• ML

  Mark Lee

  Change Agent - Founder
  Better World Builders, llc
  Kalamazoo, Michigan

This panel features HVAC, envelope and home performance contractors describing ways that they are currently using home certifications and labels as sales and marketing tools. The presentations will focus on the many different ways that a certification can increase contractors' revenues, including use of the certification to close deals, to engage past customers, and to build the contractors' brand. Panelists will also discuss the metrics they have used to measure the impact of certifications close rates, ticket size, and other key indicators.

 

Learning Objectives:

• Understand the different ways that home certifications can increase sales by enhancing sales and marketing 
• Understand how the impact of leveraging certifications as sales and marketing tools can be measured
• Learn ways that they could leverage home certifications to increase their own businesses