Build

Social YOU: How Social Media Can Help You Grow Your Practice

CEUs: 1.5 RD

Presenter(s)

• 

  William Arruda

  Co-Founder
  CareerBlast, United States

Your personal brand has moved online, creating major opportunities for you to influence your ideal coaching clients. To maximize your digital branding activities, you must translate the flesh and bones you into the bits and bytes you and maximize social media so you can be visible, available and valuable to your stakeholders. In this presentation, personal branding guru William Arruda shares an overview of the most powerful social media tools and helps you build a content marketing strategy so you can attract opportunities to your practice. You’ll discover how to build an integrated social media strategy incorporating LinkedIn, Instagram, YouTube, Twitter and other social tools. You’ll learn exactly what you must do, what you must avoid and ways to engage in social media without it taking over your life.

Learning Objectives:

• Understand why social media is the most powerful way to build a successful coaching practice.
• Learn what social media platforms are the most valuable.
• Discover how to build an integrated social media plan.