Professionalism & Leadership

Paper: Program Description Abstract

Informing Users and Ourselves: A Systematic and Holistic Approach to Communicating Resources and Services

Tuesday, May 7
5:20 PM - 5:35 PM
Room: Columbus CD (East Tower, Ballroom/Gold Level)

Background : The program objective is to describe the creation and implementation of a communication working group that was charged with creating a campus-specific, sustainable, and systematic two-way communication process for library resources and services. The purpose of the program is to provide details on developing a communication plan, approaches in communicating to campus stakeholders, examples of messaging, and methods for receiving feedback. Attendees of the program will leave with information on how to create and implement a project plan, the findings of the working group, and details of the final communication plan that was developed.
Description : The Health Sciences Library lacked a process for effectively communicating to and getting feedback from the campus community. The communication working group, consisting of five library staff, was charged with developing a process that incorporated different approaches and methods for two-way communication about library resources and services. To develop a comprehensive project plan in a systematic way, we used a project management approach. This approach provided structure for our pilot projects, including those to: reach out to specific user populations, attend faculty meetings, utilize social media, and post messages on the library website and digital screens. Usage of resources, feedback from users, social media metrics, and questions received were used to evaluate the communication pilot projects. The final result was a plan that will be used for future communication efforts, including targeted and larger communications to the community.
Conclusion : Conclusions will be described at the time of presentation. The outcomes we expect to measure are:
1. Overall success metrics for the final communication plan
2. Effectiveness of specific communication approaches and methods
3. Usage statistics for selected resources and services
4. Social media engagement
5. Feedback from users

Ricardo Andrade Jr

Assitant Director for Information Resources
Columbia University Medical Center Health Sciences Library
New York, New York

Ricardo Andrade, MLS, Assistant Director for Information Resources, Columbia University Medical Center Health Sciences Library. I have been a librarian for over 12 years in different roles.

Presentation(s):

Send Email for Ricardo Andrade Jr

Eric Dillalogue

Access Services Manager
Health Sciences Library at Columbia University Irving Medical Center
New York, New York

Presentation(s):

Send Email for Eric Dillalogue


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Informing Users and Ourselves: A Systematic and Holistic Approach to Communicating Resources and Services

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