Professionalism & Leadership
Lightning Talk: Program Description Abstract
Advocate, Innovate, Elevate: Developing Strategies to Market Your Library Services and Align with Organizational Strategic Goals
Sunday, May 5
4:55 PM - 5:00 PM
Room: Columbus KL (East Tower, Ballroom/Gold Level)
Carol Colasacco, AHIP
Medical Librarian Specialist
College of American Pathologists
Pleasant Prairie, Wisconsin
Background : Librarians in non-traditional or small libraries face numerous challenges in today’s environment -- Many have limited visibility and face financial constraints that may seriously impact their operational capacity. Recognizing a library’s (or librarian’s) value to an organization may not be intuitive for those responsible for making difficult financial decisions about limited resources. The objective of this presentation is to encourage librarians in niche environments or small libraries to explore opportunities to elevate the awareness of the benefits they provide to the organization and advocate for themselves by developing marketing strategies and innovative programs that align with organizational strategic goals.
Description : The College of American Pathologists (CAP) has well defined strategic goals, including several particularly pertinent for residents, fellows, and new-in-practice pathologists. After reviewing the strategic goals and identifying a potential area of need, we developed a proposal focused on pathology residents and fellows for the CAP annual meeting. We worked with CAP staff and the Residents Forum Executive Committee to determine topics of interest and designed two small group presentations and individual consultations scheduled on two separate days during the CAP annual meeting. Information about the sessions was included in CAP meeting publications, and resident/fellow members were emailed about the opportunity to attend these librarian-led sessions. Attendees registered in advance and submitted materials via email if requesting librarian review. Walk-in participants were also encouraged at the meeting. Follow-up materials and a survey were emailed to all participants after the meeting.
Conclusion : Feedback was positive, and survey results were shared with CAP staff and oversight committees. A debrief meeting was held to help inform future meeting planning efforts. Future planning efforts are ongoing in collaboration with CAP staff and committees representing pathology residents and fellows.