Professionalism & Leadership

Lightning Talk: Program Description Abstract

Advocate, Innovate, Elevate: Developing Strategies to Market Your Library Services and Align with Organizational Strategic Goals

Sunday, May 5
4:55 PM - 5:00 PM
Room: Columbus KL (East Tower, Ballroom/Gold Level)

Background : Librarians in non-traditional or small libraries face numerous challenges in today’s environment -- Many have limited visibility and face financial constraints that may seriously impact their operational capacity. Recognizing a library’s (or librarian’s) value to an organization may not be intuitive for those responsible for making difficult financial decisions about limited resources. The objective of this presentation is to encourage librarians in niche environments or small libraries to explore opportunities to elevate the awareness of the benefits they provide to the organization and advocate for themselves by developing marketing strategies and innovative programs that align with organizational strategic goals.

Description : The College of American Pathologists (CAP) has well defined strategic goals, including several particularly pertinent for residents, fellows, and new-in-practice pathologists. After reviewing the strategic goals and identifying a potential area of need, we developed a proposal focused on pathology residents and fellows for the CAP annual meeting. We worked with CAP staff and the Residents Forum Executive Committee to determine topics of interest and designed two small group presentations and individual consultations scheduled on two separate days during the CAP annual meeting. Information about the sessions was included in CAP meeting publications, and resident/fellow members were emailed about the opportunity to attend these librarian-led sessions. Attendees registered in advance and submitted materials via email if requesting librarian review. Walk-in participants were also encouraged at the meeting. Follow-up materials and a survey were emailed to all participants after the meeting.

Conclusion : Feedback was positive, and survey results were shared with CAP staff and oversight committees. A debrief meeting was held to help inform future meeting planning efforts. Future planning efforts are ongoing in collaboration with CAP staff and committees representing pathology residents and fellows.


Carol F. Colasacco, AHIP

Medical Librarian Specialist
College of American Pathologists
Pleasant Prairie, Wisconsin

Carol Colasacco, SCT(ASCP), MLIS, AHIP, is a Medical Librarian Specialist for the College of American Pathologists (CAP). The CAP is the leading organization of board-certified pathologists whose mission is to foster and advocate for excellence in the practice of pathology and laboratory medicine worldwide. Ms. Colasacco is part of the Pathology and Laboratory Quality Center for Evidence-Based Guidelines at the CAP and supports laboratory practice guideline development projects. She has a special interest in identifying and measuring the evidence of impact of published guidelines.

Ms. Colasacco received her MLIS degree from the University of Wisconsin-Milwaukee in 2005 and worked for many years as a cytotechnologist in pathology laboratories in Wisconsin and Vermont prior to beginning her second career as a medical librarian. She is chair-elect of the Health Associations and Corporate Librarians Section of the MLA.


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Brooke Billman, AHIP

Medical Librarian
College of American Pathologists
Northfield, Illinois

Brooke L. Billman, AHIP is a Medical Librarian at the College of American Pathologists. She has experience in academic health sciences libraries, library consortia, and medical associations. Brooke is currently the Chair of the Research Section and an AHIP mentor.


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Advocate, Innovate, Elevate: Developing Strategies to Market Your Library Services and Align with Organizational Strategic Goals

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